Church Embraces Increased Media Attention

WASHINGTON D.C. 21 April 2008 Elder M. Russell Ballard, a senior leader of The Church of Jesus Christ of Latter-day Saints, told the Brigham Young University Management Society in Washington, D.C., Saturday that the Church has embraced the increased media attention brought about by the recent political campaigns.

Elder Ballard said the Church must not be reluctant to participate in public discussion, noting that where appropriate the Church will engage with traditional and new media. He then issued a challenge to Church members to be active participants instead of silent observers during this period of unusual attention and debate.