I've been familiar with Mormon.org for a couple of years, I'm pretty sure. It had a different layout previously.
Update: After doing a quick search on LDS.org, I found the following information (I added the emphasis):
Quote:
Using Mormon.org to Share the Gospel
By Walter Cooley, Church Magazines
Walter Cooley, “Using Mormon.org to Share the Gospel,” Ensign, Feb. 2006, 77–79
Using Church materials online provides another way for members to help friends and acquaintances learn about the Church and at the same time build members’ confidence in their ability to share gospel principles with others.
The Church’s Web sites can be grouped by purpose into three categories. The Church of Jesus Christ of Latter-day Saints and Provident Living Home, which are available in various languages, help teach, strengthen, and perfect members. FamilySearch.org - Family History and Genealogy Records, available in English, allows visitors to search for their kindred dead. Mormon.org, available in 23 languages, seeks to proclaim the gospel to the world. The principal Web site for members to use when sharing the gospel online is Mormon.org - Home.
Mormon.org assists members sharing the gospel with friends who have various levels of understanding about the Church. Members can use this site to introduce friends to the gospel, help them better understand Church doctrine and lifestyle, and invite them to attend Church meetings.
Since its launch in October 2001, more than 8.3 million visitors have visited the Web site. These visitors have requested more than 200,000 media items, such as DVDs or copies of the Book of Mormon. More than 40,000 site visitors wanted to learn more and were referred to missionaries.
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The ret of this article can be found here:
LDS.org - Ensign Article - News of the Church
The point of this isn't to belittle or correct the OP, but rather that I wonder why the Bishop is reading the letter now. Or perhaps the First Presidency has sent out a new letter, as the website has been changed (formatting) since then. It has been in its current format for several months, though.