State of the Blogosphere 2009

[Elphaba]

I'm not usually blown away by pure statistics, but every day this week, State of the Blog is posting its statistics about every quantifiable question imaginable. Today is Day 1, and according to the site:

Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher. As blogging is now firmly a part of the mainstream, we see that the average blogger has three or more blogs and has been blogging for two or more years. We are also noticing an ever-increasing overlap between blogging and mainstream media.

So who are the bloggers? Let's delve into the demographics:

• Two-thirds are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
◦ 75% have college degrees
◦ 40% have graduate degrees
◦ One in three has an annual household income of $75K+
◦ One in four has an annual household income of $100K+
◦ Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents

I was very surprised to learn that 2/3 of all bloggers are male; yet, I track a lot of blogs every day and that number is accurate.

The following is a graph that depicts the answers to: "On average, How many hours do you spend weekly doing the following:



If you've got some time to kill, and if you like blogging, you'd really enjoy visiting the site. I had a lot of fun looking at all the blogging statistics.

Elphaba