By Tim Townsend St. Louis Post-Dispatch
Thursday, Jan. 22, 2009
Excerpt: For Mormons, heeding their church leaders' call to stockpile food fills a psychological need to be prepared for calamities. And when Mormons build up those stockpiles, some economists ***** up their ears.
Article Link: MormonTimes - 'Mormon Index' is a rising sign of troubled economy
Interesting this article is hitting some mainstream news wire sites beside this one. I do believe there are few agencies out there, who make those factors in determine the overall feelings of the nations consumer concerning the ecomony.